He was murdered by Harold Fairhair's sons Halfdan Haaled (Longleg) andGudron Lhome (Gleame).
The old vikings had long beards and hair. There came a time when waysbegan to change and that fashion changed as well. King HaroldFairhair, first king of Norway was given his name by our ancestor,Rognvald Eysteinsson, Earl of More. It happened in this way:King Harold was at a feast at Rognvald's holding at More and preparedfor it by having a bath and having his long hair washed. Earl Rognvaldcut his hair which had been uncut and uncombed for 10 years and hadcaused his name "Lufa" or "Rough Matted Hair". Such beautiful,abundant, fair hair was revealed after the washing that Rognvald gavehim the name "Harold Harfager" (Harold Fairhair). All present agreed.This was described in the Hiemskringla by Snorri Sturleson. The greatstory of the kings of Norway.He was the Earl of More and Romsdal. Hewas called Ragnvald "the Wise"; Jarl of North and South More and ofRamsdal.